Aubrey Day
Associate Creative Director & Art Director
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RO*TEL & Velveeta

One day a couple of Texans were given a brief with this staggering cultural insight: there are people in the north who have NEVER HAD QUESO. The case study below documents the events that then unfolded.

CASE STUDY

 

QUESOBAGO

The Quesobago, the 1973 Winnebago the Queso Queens traveled in across the country to spread their love of queso.

 

QUESO QUEEN SWAG

Queso crowns were shared at college tailgates.