Aubrey Day
Associate Creative Director & Art Director
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Energy Upgrade California: The Collectors

It’s a little-known fact that during peak energy hours, 4–9PM, California’s clean energy is replaced by fossil fuels to meet demand. 

Keeping California golden means making use of wind and solar energy when it’s available.

In this campaign we show people collecting solar and wind energy using all sorts of whimsical means of capture, bringing to life the idea that outside the hours of 4–9PM all Californians have the power to harness the state’s abundance of clean energy.

BROADCAST

 

PRINT

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SOCIAL STORIES

 
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These social stories highlighted three core reasons to use cleaner energy sources, allowing our message to resonate with more Californians.

 

Fight Climate Change

Future Generations

Save Money