Aubrey Day
Associate Creative Director & Art Director
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Alexia Farm to Flavor 2.0

In the second year of the Farm to Flavor campaign, Alexia wanted to focus on their all-natural ingredient story. From hints of sea salt, to garlic and cayenne pepper to potatoes harvested fresh from the farm, Alexia’s flavors all take their cues from Mother Nature herself.

To highlight this, we put as much time and care into the execution of the ad as Alexia does with their flavorful fries.

DIGITAL VIDEO

 
 

SOCIAL

 

Pinterest

We partnered with various food influencers to pair Alexia with delicious dips and recipes. The influencer photography was repurposed for Pinterest creative.

 
Featured
Flavor up on the side with the sweet and spicy goodness of these Chipotle Seasoned Sweet Potato fries. Photo courtesy of our friends at Grilled Cheese Social. Crunch into natural goodness.

Flavor up on the side with the sweet and spicy goodness of these Chipotle Seasoned Sweet Potato fries. Photo courtesy of our friends at Grilled Cheese Social. Crunch into natural goodness.

Add some citrus zing to your all-natural Sweet Potato fries for a flavorful new take on a favorite. Photo courtesy of our friends at Heartbeet Kitchen. Crunch into natural goodness.

Add some citrus zing to your all-natural Sweet Potato fries for a flavorful new take on a favorite. Photo courtesy of our friends at Heartbeet Kitchen. Crunch into natural goodness.

Serve our all-natural Sweet Potato fries with honey mustard dipping sauce and you’ll wonder where they’ve been all your life. Photo courtesy of our friend Emilie Eats. Crunch into natural goodness.

Serve our all-natural Sweet Potato fries with honey mustard dipping sauce and you’ll wonder where they’ve been all your life. Photo courtesy of our friend Emilie Eats. Crunch into natural goodness.

Try our all-natural Sweet Potato fries with a creamy aioli sauce for a luxurious take on your go-to snack. Photo courtesy of our friend The Whole Tara. Crunch into natural goodness.

Try our all-natural Sweet Potato fries with a creamy aioli sauce for a luxurious take on your go-to snack. Photo courtesy of our friend The Whole Tara. Crunch into natural goodness.

Instagram & Facebook

 

Throughout the “Farm to Flavor” campaign we created a vast amount of content across Instagram and Facebook. Below is a sample of creative for special events like Debate Night and Cinco de Mayo, as well as the more evergreen content.

 
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Prepping for the big game? Feed your hometown crowd with our all-natural ingredients and the bold flavors to match. 📷 courtesy of our friend @eatingbirdfood 🏈

Prepping for the big game? Feed your hometown crowd with our all-natural ingredients and the bold flavors to match. 📷 courtesy of our friend @eatingbirdfood 🏈

Crunch into spring 🌱 with our farm-fresh Crispy Onion Rings. Light panko breading teams so well with sweet onion that you might just discover a new freezer staple. #onionrings #alexia #spring #panko

Crunch into spring 🌱 with our farm-fresh Crispy Onion Rings. Light panko breading teams so well with sweet onion that you might just discover a new freezer staple. #onionrings #alexia #spring #panko

Feliz Cinco de Mayo. We’re celebrating with Crinkle Cut fries, a little lime salsa and a lot of all-natural flavor. ¡Qué rico! 📷 courtesy of our friend @emilieeats 🇺🇸 💛🇲🇽 #crinklecutfries #alexia #cincodemayo

Feliz Cinco de Mayo. We’re celebrating with Crinkle Cut fries, a little lime salsa and a lot of all-natural flavor. ¡Qué rico! 📷 courtesy of our friend @emilieeats 🇺🇸 💛🇲🇽 #crinklecutfries #alexia #cincodemayo

There’s something quite magical about pulling a tray of Alexia’s naturally aromatic Rosemary Fries out of the oven. Dress with a few sprigs of rosemary. If they make it to the table before being devoured, that is.

There’s something quite magical about pulling a tray of Alexia’s naturally aromatic Rosemary Fries out of the oven. Dress with a few sprigs of rosemary. If they make it to the table before being devoured, that is.

Our orange is all-natural. #debatenight

Our orange is all-natural. #debatenight

Start the New Year off the smart way. Alexia’s Smart Classics Crinkle Cut Fries are 98% fat free. Enjoy the naturally crunchy, classic taste without the guilt. Time to stock the freezer.

Start the New Year off the smart way. Alexia’s Smart Classics Crinkle Cut Fries are 98% fat free. Enjoy the naturally crunchy, classic taste without the guilt. Time to stock the freezer.