Aubrey Day
Associate Creative Director & Art Director
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iShares

To show investors that their Exchange Traded Funds (ETFs) weren’t the boring underachievers that they thought they were, iShares literally brought the product to life. Through the story of an overachiever named Eleanor T. Fitzsimmons – whose initials are ETF – investors learned that iShares ETFs were capable of much more than they thought. To match the ambition of these products, physical sets, digital backgrounds and extensive VFX were combined to create a unique, modern world for the story that transcended the financial services category.

D&AD Graphite Pencil | Visual Effects | Color Grading

Bronze Effie | Business-to-Business | Products

Effie Finalist | Finance

Brand Film was listed on “Top 100 of 2020”


BRAND FILM

PRODUCT FILMS

Factor ETFs

Core ETFs

Bond ETFs

Megatrend ETFs

 

All pieces of the campaign surrounding the brand and product films required our audience to interact with our messaging in a way that playfully reinforced a perspective shift. This allowed us to “show” and not just “tell” with our communications. Below is a small sample of that work.

 
 

OOH

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PRINT

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SOCIAL

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